Did you know that Youtube is the second largest search engine in the world, right after Google? Did you know that you can use it to display your company’s video ad? You can achieve all this with Google Ads (AdWords).
Google Ads & Facebook Ads
The simplest and quickest way to get more traffic on your website.
Pay Per Click (PPC) Management
is a fast and easy way to drive traffic to your website. It offers instant results and it is highly measurable, which means you can improve your results any time by making regular adjustments.
PPC Varieties
Gmail Advertising
Display and Text Ads
Dynamic Remarketing
Google Merchant
Dynamic Mobile Ads
Call Only Ads
Search Engine Advertisement
YouTube Ads
Remarketing
Google Display Network
Google Display Network encompasses over 2 million different websites and apps where we can display graphical and textual Google ads (formerly known as AdWords). According to a report by ComScore, the ad network reaches 90% of Internet users worldwide! It’s potential you shouldn’t let go to waste. Thanks to the many options of ad targeting you can be sure that they’ll reach people who are actually interested in your offer but are not yet at the same shopping level as search engine users.
Let’s try!Where do ads display?
01.
AdSense publisher websites
02.
DoubleClick and Exchange publisher websites
03.
Google websites, i.e. Google Finance, YouTube, etc.
Targeting types in an ad network
Consumer Targeting
Google enables targeting ads to consumers that match your client profile. The targeting methods are:
- Consumers
- Consumers with similar interests
- Non-standard consumers with similar interests
- Remarketing
- Demographic data
Contextual targeting
This allows you to target ads to websites adjusted to their content. This means that the ad will always display on thematically appropriate websites.
Select area targeting
Be exactly where your potential clients are. Would you like your ads to be displayed on a specific type of website or in thematic apps selected by you? It’s possible with Google Ads!
Remarketing
Have you ever entered a brand’s website and later saw ads with their logo follow you everywhere? That’s not an accident. This is a type of campaign that lets you reach users that visited your website in the past once again.
Remarketing types
Search Engine Remarketing
Google Merchant Remarketing
Ad Network Remarketing
App Remarketing
E-mail-targeted Remarketing
Video Remarketing
Dynamic Remarketing
Have you ever thought about the perfect ad? What should it be like? Dynamic remarketing will most likely meet all of the criteria you mention.
What is dynamic remarketing?
Classic remarketing enables the tracking of users that have visited your website. Dynamic remarketing involves a lot more, including displaying exactly the products they’d been viewing in the ads.
Benefits of dynamic remarketing:
- Ads finely tuned to the needs of the users – it’s hard to ask for more precise targeting
- Displaying ads in the Google Display Network
- We are effectively combining all search sources of traffic to get you best results
- Effective ad layouts – Google dynamically composes the layout of the ad being presented based on effectiveness data
- Comprehensive promotion of a shop’s products
Facebook Ads
Get attention exactly where your potential clients are. Facebook Ads allow you to post ads directly on Facebook News Feeds, as well as in the right-hand section of the desktop view. You can take full advantage of the connectivity that comes with facebook, as ads get spread via friend connections, making it easier for brand awareness to spread.
Let’s try!
Why should you consider Facebook Ads?
Develop Brand Awareness
Because Facebook Ads tap directly into Facebook’s inherent connectivity, your ads can reach a much wider crowd. People will see ads that are connected to what their friends have done online, leading to more exposure than you could ever expect through other means.
Build Engagement
Facebook will connect your ads to various social actions that occur using the platform, giving ad viewers a much more emotional association with the brand than they would have through Google Ads. This engages them further, ensuring that they’ll pay closer attention to the ad than they would otherwise.
Increase Website Traffic
A successfully implemented Facebook Ads campaign does what every successfully run ad campaign does – it drives traffic to your website. Combine it with other forms of advertisement, such as Google Ads, and you can greatly boost the traffic coming into your website.
YouTube Video Ads
Where can my video ads be displayed?
01.
TrueView video ads
With this type of ad, you only pay for the views and interactions. There are two types of TrueView ads: In-Stream and Discovery. Benefits are wide reach for the ads, payment for views and interaction only and advanced ad-targeting capabilities.
02.
In-Stream TrueView Ads
These ads display before, during, or after videos. The ad can be skipped after five seconds of viewing. Payment only applies after the whole clip is viewed or interacted with (e.g. by clicking).
03.
TrueView Discovery Video Ads
TrueView Discovery Ads can display in Youtube search results, right next to related Youtube videos, as well as on the main page of the Youtube mobile website. The ad contains text and a thumbnail from the video extracted by the system. You only pay when the viewer watches the video or clicks the thumbnail.
Reach your clients with Neadoo!
Just use the contact form below or book a call with our experts.